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SHEEP NIRVANA

Everybody has a bike and everybody cycles.Everybody wears Black Sheep and everybody smells nice. Cycling is clean and the three grand tours (and all the Spring Classics) are broadcast live on free to air TV. Every town has a crit and every village a croissanterie with bikes outside and coffee on the go.

We’re adult enough to know this is unlikely, but childlike enough to imagine it’s on the way...
IN THE MEANTIME, WE CELEBRATE! 

We celebrate the fact that cyclists are viewed as slightly odd by non-cyclists. This is part of what defines us: we rejoice in being fit and healthy, non-polluting, quicker throughtraffic and belonging to part of something cool. For us, this compensates for seeming vaguely anti-social when weturn up smelling of sweat and wet wool and mentholated chamois cream.
We celebrate great design and share our cycling love through the medium of t-shirts and stonkingly good customer service in our soon-to-be-famous retail emporium.By buying Black Sheep you demonstrate your good taste, love of great design and at least a passing interest inour sport.
We celebrate cycling, which we regard as being something special. Cycling is unique in that we - yes, we - ride the same roads as the sport’s greats have done for hundreds of years. We can watch the Tour on the telly and when Bradley crests L’Alpe d’Huez or Le Tourmalet we can say “I’ve done   that”.
Not many people have. And there aren’t that many Black Sheep in the world either.
So whilst the small group of middle aged paunch-wielding souls we call Shepherds may be some way behind Team Sky or Nairo Quintana, we can still get up the climb and feel bloody good about it then and for ever after.
And that feeling is what Black Sheep is really all about.

 

Scott likes to ride hard, ride fast and ride far. In fact he like to ride really fast, especially downhill at speeds the rest of us don’t care to emulate. His nickname is Mental – but it comes and goes so when he’s lucid he’s really good at shaping the brand and its direction. He loves bike gadgets and gear and is passionate about getting the best of everything, but not only that he’s very dedicated to making himself the best cyclist he can be. Whilst he’s a Black Sheep officionado he’s definitely on the path to a higher cycling plane and dreams of becoming a Velominatus.

 

Joe and Carlo started forming their symbiotic partnership at University far too recently for us oldies to want to discuss. They have an otherworldly knack for taking our musings (some might say ramblings) and turning them into beautiful designs. The whole look and feel of the Black Sheep is down to the genius Joe and Carlo. To these lads the exact size of the dot on that final ‘i’ is as important as the original idea. They are relentless with detail and fight like demons to protect the brand identity. We love 'em!!