blog entries


The Velominati are the Keepers of the Cog and in so being, maintain the sacred text wherein lie the simple truths of cycling etiquette known as The Rules. As Keeper Jim (a true Velominatus) has written: 'The Rules mark the beginning of the path to enlightenment, not the end. There are higher planes, expanding dimensions. Beyond the color of your bar tape exists a man, a mountain, and a bike. This is where the world begins.'

What started as an effort to whip a bit of discipline into the unruly hoards, is now heading toward 100 Rules. That’s a lot of Rules. Thankfully, to alleviate some of the pressure for full compliance, some genius introduced the Masturbation Principle: if you are going to do it (breaking a Rule) no need to go online with the information and really, don’t send a selfie to your riding buddies either. These photos certainly don’t need to end up in your parents AOL account.

Well said.